Project
BMW
Deliverables
UX wireframes, UI design, and form design across BMW's consumer-facing Finance campaign site and the My BMW Rewards platform, an internal tool for dealership sales staff, each with their own login.
Project Overview
Project Overview
BMW needed a consumer-facing finance campaign site presenting flexible car finance options to customers, alongside an internal Rewards platform for dealership sales staff to track contracts, earn points, and compete on a leaderboard. I led the work from UX wireframes through to final UI and form design across both.
BMW needed a consumer-facing finance campaign site presenting flexible car finance options to customers, alongside an internal Rewards platform for dealership sales staff to track contracts, earn points, and compete on a leaderboard. I led the work from UX wireframes through to final UI and form design across both.
BMW needed a consumer-facing finance campaign site presenting flexible car finance options to customers, alongside an internal Rewards platform for dealership sales staff to track contracts, earn points, and compete on a leaderboard. I led the work from UX wireframes through to final UI and form design across both.
Key
Challenges
Key
Challenges
The existing system didn't reflect BMW's brand or luxury positioning, across both the consumer-facing site and the internal tool used daily by dealership staff. The full experience needed to be redesigned, not just visually elevated, but made genuinely user-friendly and intuitive for both audiences.
The existing system didn't reflect BMW's brand or luxury positioning, across both the consumer-facing site and the internal tool used daily by dealership staff. The full experience needed to be redesigned, not just visually elevated, but made genuinely user-friendly and intuitive for both audiences.
Project
Approach
Project
Approach
I began with UX wireframes to establish clear structure and flows across both the consumer finance journey and the dealer-facing rewards platform, then developed these into polished UI and form design, bringing visual and interaction consistency across both experiences.
I began with UX wireframes to establish clear structure and flows across both the consumer finance journey and the dealer-facing rewards platform, then developed these into polished UI and form design, bringing visual and interaction consistency across both experiences.
impact
impact
The redesign brought BMW's Finance and Rewards experience in line with the brand's luxury positioning, replacing a dated, disconnected system with one cohesive, intuitive experience for both customers and dealership staff.
The redesign brought BMW's Finance and Rewards experience in line with the brand's luxury positioning, replacing a dated, disconnected system with one cohesive, intuitive experience for both customers and dealership staff.
Next Projects
Next Projects
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