Project
WESTFIELD — #EDITME
Deliverables
Full branding and UI design for #editme, Westfield's personalised style-discovery platform, built in partnership with Snap Fashion
Project Overview
Project Overview
#editme let shoppers upload inspiration images, matched via visual search to real products from Westfield's retail partners, including Topshop, Reiss, River Island and All Saints, then shared as personalised style boards across social. I led the full branding and UI experience for the platform.
#editme let shoppers upload inspiration images, matched via visual search to real products from Westfield's retail partners, including Topshop, Reiss, River Island and All Saints, then shared as personalised style boards across social. I led the full branding and UI experience for the platform.
#editme let shoppers upload inspiration images, matched via visual search to real products from Westfield's retail partners, including Topshop, Reiss, River Island and All Saints, then shared as personalised style boards across social. I led the full branding and UI experience for the platform.
Key
Challenges
Key
Challenges
The brief called for an interactive experience carrying Westfield's own branding, one high-fashion and cutting-edge enough to drive genuine shopper engagement, while working seamlessly across both print campaigns and the digital platform.
The brief called for an interactive experience carrying Westfield's own branding, one high-fashion and cutting-edge enough to drive genuine shopper engagement, while working seamlessly across both print campaigns and the digital platform.
Project
Approach
Project
Approach
I began with the customer, understanding what would actually draw them in, then built a brand identity around that insight. The design system I created carried through consistently across print and digital, keeping the experience seamless whether shoppers encountered it in-store or online.
I began with the customer, understanding what would actually draw them in, then built a brand identity around that insight. The design system I created carried through consistently across print and digital, keeping the experience seamless whether shoppers encountered it in-store or online.
impact
impact
#editme generated significant press coverage and successfully drove footfall into Westfield's shopping centres.
#editme generated significant press coverage and successfully drove footfall into Westfield's shopping centres.
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Next Projects
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